Beef Liver – Nature’s Multivitamin in Disguise
Eating well every day isn’t easy, is it? Life is busy. There’s work, kids, sport and everything in between, and somehow we’re expected to put a balanced, nutrient-rich meal on the table every night. The supermarket shelves are full of convenient options, but much of it is processed and light on nutrition. It’s no wonder so many of us feel like we’re running on empty. I often hear people say they wake up tired, part of that problem is nutrition.
When I was growing up on our family farm in Hawke’s Bay, food felt different. Animals were raised with care, nothing went to waste, and organ meats like liver weren’t “strange” they were just part of dinner. My grandmother could whip up liver and onions without thinking twice. But somewhere along the way, that tradition slipped away.
Today, most people don’t cook liver. The taste is strong, the smell can be off-putting, and kids (and adults!) wrinkle their noses at the sight of it. We’ve become used to easy, familiar cuts of meat, and the nutrient-dense bits have been left behind. That’s a shame because liver is one of nature’s most powerful foods.
When you start eating enough of the nutrients found in liver, you notice. Hair gets shinier, nails grow faster, energy feels steadier, and your skin has that healthy glow. Liver is rich in heme iron, B vitamins, vitamin A, and other trace minerals that are hard to get elsewhere. It’s like nature’s multivitamin, no synthetic pills, no “fortified” labels, just pure food the way it’s always been.
On our farm, we’ve always believed in using the whole animal and respecting the land it comes from. Turning our certified organic beef liver into capsules was just a natural step forward. We wanted to make it simple for people to bring this traditional superfood back into their lives, no recipes, no strong flavours, just clean, grass-fed nutrition you can trust.
For me, it’s about reconnecting people with food that truly nourishes them. Farming organically is about more than just ticking a certification box; it’s about raising animals in harmony with nature and offering food that supports real health. Liver has been nourishing humans for generations, and I’m proud we get to keep that tradition alive, even if it’s in capsule and powder form instead of a frying pan.